We are seeking an experienced, commercially astute Sales Manager to drive our blueberry sales strategy across Australia from our Perth base. This is a high-impact leadership role responsible for expanding market share, strengthening key retail relationships, and executing a regional strategy aligned with global objectives.
If you are passionate about fresh produce, thrive in a target-driven environment, and have proven success managing major retail accounts within Australia’s Soft Fruit industry — we want to hear from you.
Key Performance Outputs
Consumer Market & Business Development
- Identify and secure new growth opportunities
- Manage and grow strategic/key retail accounts
- Conduct market reviews and competitor analysis
- Develop budgets, pricing models, and sales forecasts
- Deliver against global sales targets
Program & Sales Management
- Manage seasonal marketing programs
- Set benchmark pricing per tier in line with strategy
- Facilitate optimal product placement in the right markets
- Travel to key clients and emerging markets
- Host and guide clients during supplier (farm) visits
- Prepare and deliver compelling client presentations
Sales Administration & Client Care
- Oversee sales administration processes
- Ensure payment terms and credit limits are managed
- Monitor debtor payments and quality claims
- Provide crop updates, market intelligence, and regular client feedback
- Serve as the primary point of contact for all client queries
Grower & Brand Commitment
- Ensure growers receive the best possible returns
- Protect and enhance brand reputation in every interaction
What You Bring:
- Bachelor’s degree in Marketing, Logistics, International Trade or similar (ideal)
- Proven track record as a Sales Manager within the Australian Soft Fruit industry
- Strong experience dealing with major retail chains
- Advanced MS Office skills (Excel, Word, PowerPoint)Excellent written and verbal communication skills
- Deep understanding of fruit marketing and product knowledge
- Strong commercial acumen with pricing and profitability management experience
- Exceptional relationship-building skills
- Target-driven mindset with resilience under pressure
- Highly organised, structured, and detail-oriented approach
- Tact, discretion, and professional maturity
Why Join Us?
Strategic Influence – Play a key role in shaping and executing regional and global sales strategy
Growth Opportunity – Be part of a business focused on expansion and market leadership
Industry Impact – Work within a premium, high-demand fresh produce category
Autonomy & Ownership – Take ownership of key accounts and drive measurable results
Brand Leadership – Represent a respected brand committed to excellence and grower returns
Dynamic Environment – Engage with retailers, growers, and international stakeholders
This is more than a sales role — it’s an opportunity to lead growth in one of Australia’s most exciting fresh produce sectors.
